Smile and dial gets a bad rep. I rarely hear the term used positively. You should know by now that I’m against annoying journalists, whether through PR spam or telemarkety phone pitches. If you’ve got a good story to pitch, and you need to score some coverage fast, the phone is the only way to go.
“But wait…” you say, “Don’t journalists prefer phone as their #1 method of contact?” Yes, journalists want to be pitched by email more than 80% of the time. Well of course they do. Most journalists view PR people as telemarketers, and the rest are lying. It’s much easier to click delete than reject somebody in person.
Most media relations pros assume working the phones isn’t worth the effort. There’s a reason you get those calls during dinner – the phone works better than email. Here are some tips for making the most of working the phones: [Read more…]