So it’s been a couple of weeks since TechCrunch’s Michael Arrington wrote a post questioning the value of PR agencies. In the post, Michael suggested that media relations is a little more than “smile, dial and pray” these days. Of course he was referring to media relations, in response to a New York Times article about how PR is done in Silicon Valley these days. I think I was most impressed by the fact that PR superstar Brooke Hammerling was featured in both articles about what she does best, leveraging relationships to help clients make big time news. I wonder if she pitched that story? [Read more...]