If you ask 10 different people within an organization, you’re likely to get 10 different answers to the question “Who should own social media in your organization?” I think that’s the wrong question to ask. A better approach might be to look at each area of your organization to determine how social media can open lines of communication, improve efficiencies, reduce costs or help to generate more revenue.
That said, PR leads digital communications at 51% of organizations, while Marketing leads 40.5% of the time, according to the 2009 Digital Readiness Report. The report was produced by iPressroom, Korn/Ferry International and PRSA. [Read more…]