Do you want to generate more publicity results for your media relations investment? You’re not alone – every public relations professional working in media relations wants to generate more publicity. We’ve all had to deal with the client or boss that complains about the lack of coverage, or worse, marches into your office with a recent article and asks why we weren’t in it. Ever notice they rarely march into your office with the story you were included in?
It’s not easy to score publicity. Media relations is difficult, thankless job. Unless you’re fortunate enough to work for a brand everyone wants to write about all the time. Media relations requires a lot of hard work, and a lot of long hours – with no guarantee of success, no matter how good the pitch is or how much effort one puts into the work. We stick with it though, because on those rare days when we land the cover story, or the story everyone has been hoping for, and it’s all worth it for a couple of hours.
NOTE: Before you read on, you should know that I sometimes have a tendency to write long blog posts. This is a subject that merits the additional length. If you read on, I promise you will find a thorough overview of how to get more coverage for the stories you’re pitching. Consider yourself warned… [Read more…]