I’ve used products from Vocus, Cision, BurrellesLuce, PRNewswire, BusinessWire and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. There are also a wide-range of free products out there (HARO comes to mind) that deliver tremendous value to PR pros. Despite the popularity of HARO, I still regularly come across PR pros who’ve never heard of it. This got me thinking… what other PR tools are out there that people have never heard of?
Here are some alternatives I uncovered; let me know if you have any additions to the list:
- MediaSync: mBLAST just launched a FREE media list service called MediaSync. While its price is reason enough to try it out, MediaSync has some great search features that enable you to determine who your influencers are in a particular market and find outlets and contacts that reach them. MediaSync has a database of more than 500,000 media contacts and 9 million articles and blogs. You can search for contacts or opportunities (including editorial calendars) using a simple search box.
NewsBasis – one of the newest players in the market, NewsBasis is targeted at helping journalists improve their targeting of sources. It turns the media relations model on its head. As a source, you can add your profile to the database and position yourself for more interview opportunities.
- MatchPoint – here’s another start-up trying to approach media targeting in a smart way. MatchPoint lets you paste your pitch into a search box and find journalists who write about what you’re pitching. It’s intended to reduce PR spam and improve targeting accuracy. It’s a great concept and I look forward to seeing this one improve.
- PressWiki: another FREE directory of media contacts and outlets. PressWiki is designed as a wiki, so everyone shares responsibility for the quality of information in the database. While it’s not as developed as MediaSync, its a great alternative for those with no budget for a media database.
- MediaOnTwitter: MediaOnTwitter is a wiki of media contacts who use Twitter. It’s been around for a while and is a pretty comprehensive list. There are similar lists like MuckRack and JournalistTweets (by Cision) that are great for finding journalists on Twitter.
- HARO – everyone reading this should know about HARO (Help A Reporter Out), but every time I do a list like this, somebody comments with a HARO suggestion. HARO is a FREE service (recently purchased by Vocus) that emails you three times each weekday with information on journalists looking for sources to interview. If you have a source that fits, you reply with the appropriate information. It’s one of the easiest ways to get press. PRNewswire has had a similar service for years called ProfNet, but it’s not free.