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The Best Day to Send a Press Release

What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from the people that think PR is just writing and sending releases.

You can ask 100 PR professionals this question and get 100 different answers. At least one-third, and typically this is the most-experienced third, will tell you Monday or Tuesday is the best day to send a press release. A lot of this stems out of an age where news was primarily printed on paper or broadcast on TV at a specific time each day. I don’t think there is a ‘best’ day, but that’s just my opinion.

I decided to ask some experts about this topic via Twitter and received some helpful responses from the news wires. PRNewswire suggests sending news in the middle of the week and to steer clear of Mondays and Fridays. Business Wire on the other hand suggests early in the day, early in the week for most press releases. readMedia, a social media release start-up, sees little difference in weekdays, but advises against sending releases on weekends for obvious reasons.

That settles it for me. There is NO best time to send a press release. The ‘best’ time varies depending on your targets and type of news. In some cases, it might not make sense to send a press release at all. If your news is strong – timely, relevant, localized or sensational – you probably don’t need a press release. Just pick up the phone and call the reporter (or shoot them an email). If your press release is weak (be honest), why send it out at all?

Assuming you do have some news of value, and decide to go the release route, you’ll need to figure out the best day for yourself. Here are some suggestions that may help you figure out the best time to send your press release: [Read more...]

Product Samples as a PR Tactic

So you’re trying to get coverage for a new product in mainstream publications. You’re in the midst of the Holiday Gift Guide pitching season and you need to deliver some serious placements. Coverage in any number of gift guide stories will directly translate into sales for your clients – and that’s the type of ROI that will secure your place at the table heading into next year. But what’s the best way to pitch products to gift guide editors?

For starters, this is one of the most competitive areas for PR pitches. For any mainstream gift guide, it’s not unheard of for an editor to receive more than 1,000 pitches on new products. That’s a lot of competition for you to go up against. Unless you’re new product is projected to be this year’s “Tickle Me Elmo” or “Guitar Hero”, you’ve got your work cut out for you. However, there is an approach you can use to dramatically increase your success pitching products to gift guide and product review journalists, provided you’ve got the right fit. [Read more...]

How Many Press Releases Are Sent Out Each Day?

Any journalist or blogger I talk to says they receive a lot of press releases every day. I recently got a message from a reporter working at a small local paper who received 80 press releases in one day – of which only two were relevant to the information his paper covers. This didn’t surprise me, because I hear this story over and over again. It did get me thinking though, “I wonder how many press releases are distributed each day?”

I’ve tried to find this information before with no luck. I decided to give it another try, this time using Twitter to issue the question to popular news distribution services PR Newswire, BusinessWire, Marketwire and PRWeb. Within a few hours, PR Newswire and BusinessWire responded with almost identical answers: they both send out about 1,000 releases each day (2,000 total), though special features and busy news times can drive this number even hire. Holiday tie-in news releases for example.

[Read more...]