Working in an industry that can evolve in a day, a great arsenal of tools is your best defense. PR pros have to deal with technology changing as well as the transition of new media. There are many tools that PR professionals use on a daily basis, but everyone has their go to tool when faced with a dwindling deadline.
What did we do before Twitter? Twitter has been around since 2006 now and most PR folks can be found tweeting everywhere. But what Twitter client is the best around? When you start reaching a good amount of followers, you need to filter out how to get the information you are looking for on a regular basis. Jamie Floer, a Senior Account Executive at Wragg and Casas Public Relations, says her favorite tool to manage social media is TweetDeck.
The great thing about TweetDeck and other similar platforms, is you can integrate your updates to Facebook as well. Making it a one-stop-shop instead of manually signing in and updated multiple sites. You also can track more than one Twitter accounts if you have to tweet for your clients. Byron Gordon, Vice President, Social Media Marketing Programs at SEO-PR, says the one tool he can’t live without is Twitter, and uses Tweetdeck because, “[he has] discovered more using this app than just about anything else!” [Read more...]