There are a lot of press release distribution services out there. When I ran my agency, I used several different services based on the varied preferences of our clients. Not to avoid picking a favorite, but I generally liked all of them. The services I used most for clients included PRNewswire (the most popular), PRWeb (favored by the SEO-minded crowd), BusinessWire (most often larger clients), and Marketwire.
Over the course of the past five years, I’ve used PRWeb (owned by Vocus) the most. PRWeb is one of the most cost-effective services out there for tech startups – and it was really the first press release distribution service to embrace SEO, without charging a ton for these extra features. I also like the analytics provided by PRWeb, which are on par with the stats packages offered by others. [Read more…]