Why are we still writing press releases? If press releases are part of your work life, you’ve probably asked this question once or twice in the past year (or more). Really though, press releases require […]
The next time you write a press release, give the reporter a reason NOT to delete your release, otherwise you might as well write “For Immediate Delete” in the subject line. I had originally planned […]
More than 12,000 times every month How to Write a Press Release is searched on Google, delivering more than 49 million search results. Is that the right question to ask? What about “are press releases effective?” […]
Are press releases an effective marketing tactic? Whether you use press release newswires or social media release services, the real question is are press releases effective at generating publicity or driving website traffic? HubSpot, an Internet marketing software company, recently did research on the effectiveness of press release and social media release services.