New Year, New You: 5 New Year’s Resolutions For Media Folks

We may already be well into the first week of January, but it’s not too late to decide on a New Year’s resolution. Better yet, it’s never too late to change your resolution to something that you could feasible see yourself keeping. As media folks ourselves, we know you won’t be able to last more than a week — tops — on resolutions to cut back on coffee or red wine, to stop bringing your work home with you, and to sit up straight at  your desk instead of crouching in your desk chair pounding away on your Macbook.

If you’re still scrambling to find a New Year’s resolution, here are a few ideas that are worth it being a new decade and all.

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Practice is Essential to Top Performance in PR

If you want to be a top performer in any area of PR, you need to have some level of natural ability. Wrong. In any area of life, when you look at top performers, you’ll find two consistent traits: they are never satisfied, and they never stop improving. If you want to be a top performer in PR, natural ability will help. You might be creative, a great public speaker, or a gifted writer. All of this will help you succeed in PR, but natural ability will only get you so far. Those who set aside time to practice will continually outperform those that think they already know enough. [Read more…]