Doesn’t that sound weird? Why would I get a monthly version of a weekly PR trade magazine? Most subscribers know what’s going on. Actually, a bunch of non-subscribers know what’s going on too. As a subscriber, I was a little concerned when PRWeek announced it was going monthly. I’m still feeling the sting of two of my favorite magazines changing their frequency and distribution, one ceased to exist and the other went to mostly online.
I was equally concerned about PRWeek locking up all their online content for subscribers-only (you’ll need a subscription to read the article). While I can read all the content as a subscriber, I’m significantly limited in my ability to share their great content with other professionals. I’m fine with that though, that’s the business model they’ve opted to go with. I enjoy their content and will continue to subscribe. There are just a lot of other potential subscribers that won’t have access to PRWeek content like they used to. Which means the publication will have to find new ways to reach prospective subscribers, increasing their costs. [Read more…]