I recently had a chance to attend and moderate a panel discussion at the “4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on).
The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Nearly 400 attendees fought back food comas (and the urge to skip the session to visit one of the Disney Parks) to hear each of our five experienced social media professionals share a quick one-minute tip on six different timely social media topics (in case you were wondering where the 30 ideas in 30 minutes came from). Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. These six topical themes included the following:
- Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences
- Crisis Communications – how to prepare for or manage crisis communications via social media
- Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media
- Social Platforms – panelist suggestions for evaluating and using current and emerging social media platforms as part of their broader social media management efforts
- Social Listening – how different organizations are using social listening as part of their ongoing social media management efforts
- Grab Bag – each panelist shared a unique top tip or best practice for attendees, choosing their own topic or category to focus on