I can’t pinpoint an exact date or time when I started noticing more and more casual offices popping up, but I do credit it to the emergence of social media. Facebook and Twitter gave companies a more off-the-cusp way to communicate with consumers.
Instead having customer service representatives or official press release announcements, they have social media managers that get right to the audience. Communication is animated, casual, even enjoyable. That style has taken over how we do business online, and now, it’s moving into how we do the behind the scenes the work.