There should be no question that Twitter has arrived as a legitimate medium for mass communication, particularly with regard to the rapid dissemination of news content by professional and citizen journalists alike. Twitter may also be the best way to pull younger readers to your news coverage, based on recent research around the growth of the world’s favorite micro-blogging platform. Twitter is now the fastest growing social media channel among younger Internet users, mostly mobile users who are already comfortable sharing information through social networking sites, according to recent research by Pew Internet & American Life Project in its report on Twitter and other social media sites. [Read more…]
According to a new survey from Middleberg Communications and the Society for New Communications Research (SNCR), as reported in PRWeek , 70 percent of journalists said they use social networks to assist in reporting (compared to 41 percent last year). This is a huge spike in one year, though it shouldn’t surprise any of us with all the lists of journalists using Twitter and other social networks.
The survey also found that 69 percent of respondents go to company websites to assist in their reporting, while 66 percent use blogs, 51 percent use Wikipedia (wow), 48 percent go to online videos (double wow), and 47 percent use Twitter and other microblogging services (would have guessed higher on this one). [Read more…]
If there’s one area where journalists and public relations professionals are in complete agreement, it’s around writing quality. Whether you’re writing articles, blog posts, emails or subject lines, great writing trumps all. If your writing is exceptional, more of your articles will get read – and more of your pitches will be spared from the delete button. Unfortunately, great writing skills are only half the equation today. If you really want to drive results with your content, your writing needs to be engaging, interesting, relevant and compelling, but also linkable.
We’re in a sharing economy today. If you write something great, it should be easy for your readers to share it with their friends. If you’re writing exclusively for print, you significantly limit the reach of your content. In David Meerman Scott’s latest book, World Wide Rave, he stresses the importance of linkable content for driving increadible (often unbelievable) viral marketing results. He urges marketers to remove all barriers for sharing, and to make it easy for anyone to consume and share your content. He also provides some great pointers for making your information compelling and interesting, which is a prerequisite for getting people to share your content in the first place. [Read more…]
I realize many of you reading this post are already up to speed with blogging. You may have a personal and company blog that you work on, and already know much of what I’m about to tell you. If you fall into this category, you may want to skip over this post. If on the other hand, you represent of the millions of organizations that have yet to write a single blog post, this post is for you.
First, a primer. Blogs are essentially online journals. While some companies choose to integrate blogs directly into their websites, other companies link to blogs they author on do it yourself free sites such as WordPress or Blogger. Either method works fine as long as the end result looks professional from a content and design perspective. If you already have access to Web design and development help, you may want to opt for a more advanced solution, such as installing WordPress on a server, which gives you much more flexibility in terms of the presentation and functionality of your blog.
If you ask 10 different people within an organization, you’re likely to get 10 different answers to the question “Who should own social media in your organization?” I think that’s the wrong question to ask. A better approach might be to look at each area of your organization to determine how social media can open lines of communication, improve efficiencies, reduce costs or help to generate more revenue.
That said, PR leads digital communications at 51% of organizations, while Marketing leads 40.5% of the time, according to the 2009 Digital Readiness Report. The report was produced by iPressroom, Korn/Ferry International and PRSA. [Read more…]
Why are business-to-business (B2B) marketers spending more on social media? For many, they can’t afford not to. Their prospects and customers are already using social media to connect and engage with audiences. The use of social media now surpasses e-mail as the most popular Internet activity, according to a March 2009 study by The Nielsen Co. Further, the report says two-thirds of the world’s Internet users visited a social networking site in 2008. [Read more…]
By now we have all heard the phrase “There are no experts in social media, just students.” The world of social media is evolving so rapidly that even the “gurus” we have come to admire and respect today, are in a perpetual state of learning. [Read more…]
As announced on PRSarahEvans.com this morning, the MediaOnTwitter wiki is getting an upgrade. The new MediaOnTwitter wiki will be powered by TrackVia’s online database, and will be the “first shareable media database available to Twitter users.”
To generate interest for the database, the MediaOnTwitter team is giving away a Kindle 2 to on lucky winner on April 13. Anyone can enter by completing two simple tasks:
- Enter a media contact through the form found here.
- Post a tweet before April 13th that references MediaOnTwitter and the tag #mediatweet
The new MediaOnTwitter database will launch after April 20th. Some of the new improvements will include:
- Improved Data Entry – rather than relying on editors to update the wiki, anyone can submit media contact information through a convenient Web form. Editors will review submissions and approved entries will be populated across a shared database.
- Improved Organization – users will have more options for how they can browse media records across the international database, making it easier to find contacts by country, media outlet, name, beat, etc.
- Enhanced Collaboration – the database will be open to more users in more places, encouraging more mass collaboration and peer production to maintain and expand the database across the globe.
If you’re a Twitter user, chances are good you’ve come across #journchat, a weekly discussion between journalists, bloggers and PR folks that takes place each Monday night in the Twitterverse. It’s consistently one of the top trending topics on Twitter on Monday nights, right up there with presidential addresses and the latest talk about Heroes. #journchat was created by @PRsarahevans and is a brilliant idea and use of Twitter to discuss the most current topics related to journalism and media relations.
What’s most encouraging about this effort is the participation of journalists and bloggers. When I first swung by to check it out, I expected to see mostly PR pros handing out and pushing their agendas. I’m so jaded sometimes. What I found blew my socks off – there was some real insightful dialogue from both sides of the table about working together for the greater good.
Discussions follow an organized Q&A session, where participants can Tweet rapid-fire about their perspective on the issues. It’s an open discussion that’s often hard to keep up with, but will no doubt be the best investment of my time on a weekly basis moving forward. There’s also a weekly recap posted on the #journchat website following each week’s discussion, if you want to get an idea of what you can expect next week. [Read more…]
There’s no question that Twitter is the new playground for media relations professionals looking to connect with busy journalists and bloggers. It’s a new frontier, that when managed professionally, can serve as a powerful platform for learning about journalists’ interests and preferences. It’s probably one of the best resources to come around that truly gives PR pros the insight they need to tailor pitches journalists will actually want to receive.
There are many articles and posts out there about using Twitter as a public relations tool. I recently stumbled across Bulldog Reporter’s Journalists Speak Out on PR newsletter and have found the content to be very interesting. A recent issue of the newsletter featured an article, “Bloggers Dish Twitter Tips for Building Relationships with Online Influencers,” by Editor Brian Pittman that shed some light on the topic. I couldn’t find a permalink for the story on the site, but wanted to paraphrase a couple of the tips here (you can subscribe to Journalists Speak Out on PR newsletter for free here):
- Many journalists are open to being pitched through Twitter because it forces PR pros to get to the point quickly – in 140 characters or less
- It’s easy for PR people to learn what a journalist is interested in writing about if they follow them – and pay attention
- It’s a bad idea for your first interaction with a journalist to be a direct message (DM) pitch – especially if it’s off-topic
- The best bet is to show appreciation and acknowledge that you’re following the journalist’s tweets
Of course, the key with any interaction with journalists through any medium is respect. Communicate in a professional manner and pay your dues before jumping in the tweetstream or pushing your agenda. You should always take the time to understand what a journalist is interested in, what type of information they are interested in receiving, and how they like to be contacted through this channel. [Read more…]