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Every Brand Has a Story To Tell

every brand has a story to tellOne of the first clients I worked with out of college was a toilet company. Granted the company was the largest international manufacturer of bathroom fixtures – products every house and office in the developed world has a need for. But imagine my enthusiasm as a freshly-minted PR professional, being told I would be working to secure publicity for toilets. I’ll admit, I wasn’t excited at first. Some might be discouraged by such an assignment, but I’ve always believed there’s a good story behind anything.

Maybe it was growing up in the plant business that gave me this perspective. After all, in the plant business, you take some seeds and some cow dung and turn it into something beautiful that people want to pay good money for. I think there’s a parallel behind that experience and the work I do bringing brand stories to life today. No matter how strong the smell of manure, I know I can make it flourish with just the right amount of tender loving care. [Read more…]

Storytelling is Changing

The technology of storytelling is changing. Why? History shows us shifts in communication technology from hieroglyphs to the oral tradition, from print to digital. At first glance, the shift seems mere happenstance, a matter of scientific discovery coupled with the chicken or the egg quandary. My linguistics professor used to say it isn’t our job to figure out why language and the technology that delivers it changes, we just need to understand that it does and not get upset about it. [Read more…]