Is it just me, or are journalists and PR people playing nice in Twitter? For some reason, the media have embraced Twitter as their platform of choice. It’s hard to find an organization (or journalist) that has avoided Twitter’s inertia. Of course, where there are journalists, there are PR people. The most popular PR people on Twitter have tens of thousands of followers on Twitter (and they all follow the media too).
Despite there being many different directories and lists of media on Twitter, there has been little backlash from the media community. And to the best of my knowledge, the “PR spam” issue has yet to rear its ugly head in Twitterland. If that weren’t evidence enough, there’s the wildly popular #journchat (and several copychats) that regularly pull participants from both sides of the aisle (journos and flacks). That’s worth repeating… you have a bunch of journalists openly tweeting with PR folks about how to work more effectively together. The ratio of PR to journos does seem to be more skewed in favor of PR lately though, so it may not last much longer. That’s probably the case with most “tweet chats” in general, but that’s a future post.
So why is Twitter such a great place for journalists and PR people to exchange ideas, get to know one another, and go back to building relationships? PR pros only get 140 characters to get their point across. Which is why a lot of people like Twitter. It forces all of us to get to the point for a change. Let’s face it, some people use too many words. I’m one of them. I could have done without this entire sentence in this paragraph.